{"id":1410,"date":"2025-04-30T06:33:09","date_gmt":"2025-04-30T06:33:09","guid":{"rendered":"https:\/\/bjarneroth.com\/fotovideo\/?page_id=1410"},"modified":"2025-08-07T11:12:33","modified_gmt":"2025-08-07T11:12:33","slug":"case-native-editorial-annons","status":"publish","type":"page","link":"https:\/\/bjarneroth.com\/fotovideo\/case-native-editorial-annons\/","title":{"rendered":"CASE &#8211; Native Editorial (annons)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1410\" class=\"elementor elementor-1410\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4018f4b1 e-flex e-con-boxed e-con e-parent\" data-id=\"4018f4b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6db19e58 e-flex e-con-boxed e-con e-child\" data-id=\"6db19e58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4ed009 elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"7f4ed009\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h1 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tF\u00e5ngar \u00f6gonblick, ber\u00e4ttar din historia och skapar minnen och upplevelser\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\nNativeannonsering som driver f\u00f6rtroende, engagemang \u2013 och aff\u00e4r\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-198a33ba e-flex e-con-boxed e-con e-parent\" data-id=\"198a33ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4461ac68 e-flex e-con-boxed e-con e-child\" data-id=\"4461ac68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29dfd71c elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"29dfd71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-photo-camera1\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae416cf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ae416cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-570276a5 e-flex e-con-boxed e-con e-parent\" data-id=\"570276a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-680a6d0e e-con-full e-flex e-con e-child\" data-id=\"680a6d0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-589f683c e-con-full e-flex e-con e-child\" data-id=\"589f683c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2365234 elementor-widget elementor-widget-heading\" data-id=\"2365234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nativeannonsering som driver f\u00f6rtroende, engagemang \u2013 och aff\u00e4r<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90e9b8c e-grid e-con-full e-con e-child\" data-id=\"90e9b8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad5fb4 elementor-widget elementor-widget-text-editor\" data-id=\"8ad5fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"82\" data-end=\"509\">Nativeannonsering kombinerar det b\u00e4sta av tv\u00e5 v\u00e4rldar \u2013 journalistikens trov\u00e4rdighet och marknadsf\u00f6ringens aff\u00e4rsdriv. Genom att skapa inneh\u00e5ll som speglar m\u00e5lgruppens intressen och behov, och samtidigt f\u00f6ljer ett redaktionellt format, uppst\u00e5r kommunikation som engagerar p\u00e5 djupet. Det handlar inte om att s\u00e4lja rakt ut, utan om att ber\u00e4tta n\u00e5got relevant, anv\u00e4ndbart och intressant \u2013 n\u00e5got mottagaren faktiskt vill ta del av.<\/p><p class=\"\" data-start=\"511\" data-end=\"890\">Till skillnad fr\u00e5n traditionell reklam, som ofta \u00e4r \u00f6vertydlig och s\u00e4ljdriven, bygger native p\u00e5 journalistiska principer: objektivt spr\u00e5k, ber\u00e4ttande struktur, verkliga m\u00e4nniskor, fakta och intervjuer. Det ger inneh\u00e5llet tyngd, trov\u00e4rdighet och en k\u00e4nsla av autenticitet. Det \u00e4r kommunikation som informerar, inspirerar och skapar f\u00f6rtroende \u2013 och som d\u00e4rmed ocks\u00e5 driver effekt.<\/p><p class=\"\" data-start=\"892\" data-end=\"1334\">Med storytelling och ett m\u00e4nskligt tilltal kan du f\u00f6rklara komplexa erbjudanden, s\u00e4tta produkter i sammanhang och bygga relationer \u00f6ver tid. R\u00e4tt utf\u00f6rt blir native ett kraftfullt verktyg f\u00f6r varum\u00e4rkesbyggande, konvertering och lojalitet \u2013 samtidigt som det st\u00e4rker det redaktionella sammanhanget. Native \u00e4r inte bara en annonsform \u2013 det \u00e4r ett strategiskt arbetss\u00e4tt f\u00f6r l\u00e5ngsiktig aff\u00e4rsnytta med inneh\u00e5ll som k\u00e4nns, syns och g\u00f6r skillnad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0b966 elementor-widget elementor-widget-image\" data-id=\"4a0b966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"802\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/native-samling-1021x1024.png\" class=\"attachment-large size-large wp-image-1477\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/native-samling-1021x1024.png 1021w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/native-samling-300x300.png 300w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/native-samling-150x150.png 150w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/native-samling-768x771.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/native-samling.png 1190w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5e212 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f5e212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-996cba8 elementor-widget elementor-widget-heading\" data-id=\"996cba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exempel p\u00e5 varum\u00e4rken<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84163ef e-grid e-con-full e-con e-child\" data-id=\"84163ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0eefa9 elementor-widget elementor-widget-image\" data-id=\"c0eefa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/vw-volkswagen-logo-dekaler-stickers-1-300x300.png\" class=\"attachment-medium size-medium wp-image-2082\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/vw-volkswagen-logo-dekaler-stickers-1-300x300.png 300w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/vw-volkswagen-logo-dekaler-stickers-1-150x150.png 150w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/vw-volkswagen-logo-dekaler-stickers-1-768x768.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/vw-volkswagen-logo-dekaler-stickers-1.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a8565 elementor-widget elementor-widget-image\" data-id=\"34a8565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/suzuki-300x300.png\" class=\"attachment-medium size-medium wp-image-2081\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/suzuki-300x300.png 300w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/suzuki-150x150.png 150w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/suzuki-768x768.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/suzuki.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccc9b4 elementor-widget elementor-widget-image\" data-id=\"2ccc9b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/3m-300x300.png\" class=\"attachment-medium size-medium wp-image-2088\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/3m-300x300.png 300w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/3m-150x150.png 150w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/3m-768x768.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/3m.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad80870 elementor-widget elementor-widget-image\" data-id=\"ad80870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/sauer-2-300x300.png\" class=\"attachment-medium size-medium wp-image-2086\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/sauer-2-300x300.png 300w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/sauer-2-150x150.png 150w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/sauer-2-768x768.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/sauer-2.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355dba6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"355dba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7c8e8 elementor-widget elementor-widget-heading\" data-id=\"5a7c8e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e4rf\u00f6r skall du anv\u00e4nda native i din marknadsf\u00f6ring<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-112045f e-grid e-con-full e-con e-child\" data-id=\"112045f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a93402 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"0a93402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-handshake\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M434.7 64h-85.9c-8 0-15.7 3-21.6 8.4l-98.3 90c-.1.1-.2.3-.3.4-16.6 15.6-16.3 40.5-2.1 56 12.7 13.9 39.4 17.6 56.1 2.7.1-.1.3-.1.4-.2l79.9-73.2c6.5-5.9 16.7-5.5 22.6 1 6 6.5 5.5 16.6-1 22.6l-26.1 23.9L504 313.8c2.9 2.4 5.5 5 7.9 7.7V128l-54.6-54.6c-5.9-6-14.1-9.4-22.6-9.4zM544 128.2v223.9c0 17.7 14.3 32 32 32h64V128.2h-96zm48 223.9c-8.8 0-16-7.2-16-16s7.2-16 16-16 16 7.2 16 16-7.2 16-16 16zM0 384h64c17.7 0 32-14.3 32-32V128.2H0V384zm48-63.9c8.8 0 16 7.2 16 16s-7.2 16-16 16-16-7.2-16-16c0-8.9 7.2-16 16-16zm435.9 18.6L334.6 217.5l-30 27.5c-29.7 27.1-75.2 24.5-101.7-4.4-26.9-29.4-24.8-74.9 4.4-101.7L289.1 64h-83.8c-8.5 0-16.6 3.4-22.6 9.4L128 128v223.9h18.3l90.5 81.9c27.4 22.3 67.7 18.1 90-9.3l.2-.2 17.9 15.5c15.9 13 39.4 10.5 52.3-5.4l31.4-38.6 5.4 4.4c13.7 11.1 33.9 9.1 45-4.7l9.5-11.7c11.2-13.8 9.1-33.9-4.6-45.1z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tH\u00f6gre trov\u00e4rdighet\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tNativeannonser sm\u00e4lter in i det redaktionella inneh\u00e5llet, vilket g\u00f6r att de uppfattas som mer trov\u00e4rdiga \u00e4n traditionell reklam.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-461fc7a elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"461fc7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-cogs\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512.1 191l-8.2 14.3c-3 5.3-9.4 7.5-15.1 5.4-11.8-4.4-22.6-10.7-32.1-18.6-4.6-3.8-5.8-10.5-2.8-15.7l8.2-14.3c-6.9-8-12.3-17.3-15.9-27.4h-16.5c-6 0-11.2-4.3-12.2-10.3-2-12-2.1-24.6 0-37.1 1-6 6.2-10.4 12.2-10.4h16.5c3.6-10.1 9-19.4 15.9-27.4l-8.2-14.3c-3-5.2-1.9-11.9 2.8-15.7 9.5-7.9 20.4-14.2 32.1-18.6 5.7-2.1 12.1.1 15.1 5.4l8.2 14.3c10.5-1.9 21.2-1.9 31.7 0L552 6.3c3-5.3 9.4-7.5 15.1-5.4 11.8 4.4 22.6 10.7 32.1 18.6 4.6 3.8 5.8 10.5 2.8 15.7l-8.2 14.3c6.9 8 12.3 17.3 15.9 27.4h16.5c6 0 11.2 4.3 12.2 10.3 2 12 2.1 24.6 0 37.1-1 6-6.2 10.4-12.2 10.4h-16.5c-3.6 10.1-9 19.4-15.9 27.4l8.2 14.3c3 5.2 1.9 11.9-2.8 15.7-9.5 7.9-20.4 14.2-32.1 18.6-5.7 2.1-12.1-.1-15.1-5.4l-8.2-14.3c-10.4 1.9-21.2 1.9-31.7 0zm-10.5-58.8c38.5 29.6 82.4-14.3 52.8-52.8-38.5-29.7-82.4 14.3-52.8 52.8zM386.3 286.1l33.7 16.8c10.1 5.8 14.5 18.1 10.5 29.1-8.9 24.2-26.4 46.4-42.6 65.8-7.4 8.9-20.2 11.1-30.3 5.3l-29.1-16.8c-16 13.7-34.6 24.6-54.9 31.7v33.6c0 11.6-8.3 21.6-19.7 23.6-24.6 4.2-50.4 4.4-75.9 0-11.5-2-20-11.9-20-23.6V418c-20.3-7.2-38.9-18-54.9-31.7L74 403c-10 5.8-22.9 3.6-30.3-5.3-16.2-19.4-33.3-41.6-42.2-65.7-4-10.9.4-23.2 10.5-29.1l33.3-16.8c-3.9-20.9-3.9-42.4 0-63.4L12 205.8c-10.1-5.8-14.6-18.1-10.5-29 8.9-24.2 26-46.4 42.2-65.8 7.4-8.9 20.2-11.1 30.3-5.3l29.1 16.8c16-13.7 34.6-24.6 54.9-31.7V57.1c0-11.5 8.2-21.5 19.6-23.5 24.6-4.2 50.5-4.4 76-.1 11.5 2 20 11.9 20 23.6v33.6c20.3 7.2 38.9 18 54.9 31.7l29.1-16.8c10-5.8 22.9-3.6 30.3 5.3 16.2 19.4 33.2 41.6 42.1 65.8 4 10.9.1 23.2-10 29.1l-33.7 16.8c3.9 21 3.9 42.5 0 63.5zm-117.6 21.1c59.2-77-28.7-164.9-105.7-105.7-59.2 77 28.7 164.9 105.7 105.7zm243.4 182.7l-8.2 14.3c-3 5.3-9.4 7.5-15.1 5.4-11.8-4.4-22.6-10.7-32.1-18.6-4.6-3.8-5.8-10.5-2.8-15.7l8.2-14.3c-6.9-8-12.3-17.3-15.9-27.4h-16.5c-6 0-11.2-4.3-12.2-10.3-2-12-2.1-24.6 0-37.1 1-6 6.2-10.4 12.2-10.4h16.5c3.6-10.1 9-19.4 15.9-27.4l-8.2-14.3c-3-5.2-1.9-11.9 2.8-15.7 9.5-7.9 20.4-14.2 32.1-18.6 5.7-2.1 12.1.1 15.1 5.4l8.2 14.3c10.5-1.9 21.2-1.9 31.7 0l8.2-14.3c3-5.3 9.4-7.5 15.1-5.4 11.8 4.4 22.6 10.7 32.1 18.6 4.6 3.8 5.8 10.5 2.8 15.7l-8.2 14.3c6.9 8 12.3 17.3 15.9 27.4h16.5c6 0 11.2 4.3 12.2 10.3 2 12 2.1 24.6 0 37.1-1 6-6.2 10.4-12.2 10.4h-16.5c-3.6 10.1-9 19.4-15.9 27.4l8.2 14.3c3 5.2 1.9 11.9-2.8 15.7-9.5 7.9-20.4 14.2-32.1 18.6-5.7 2.1-12.1-.1-15.1-5.4l-8.2-14.3c-10.4 1.9-21.2 1.9-31.7 0zM501.6 431c38.5 29.6 82.4-14.3 52.8-52.8-38.5-29.6-82.4 14.3-52.8 52.8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tB\u00e4ttre engagemang\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEftersom native-inneh\u00e5ll \u00e4r anpassat till m\u00e5lgruppen och plattformens ton, tenderar l\u00e4sare att interagera mer och stanna l\u00e4ngre.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20bc34b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"20bc34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-target-2\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDjupare ber\u00e4ttande\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tNative m\u00f6jligg\u00f6r storytelling \u2013 man kan f\u00f6rklara komplexa produkter eller tj\u00e4nster p\u00e5 ett engagerande och pedagogiskt s\u00e4tt.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a5cca elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"25a5cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-rocket\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStarkare varum\u00e4rkesbyggande\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGenom att knyta varum\u00e4rket till relevant och v\u00e4rdeskapande inneh\u00e5ll byggs ett positivt intryck \u00f6ver tid.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755c630 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"755c630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-shopping-cart1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tH\u00f6gre konvertering\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tN\u00e4r native-inneh\u00e5ll riktas till r\u00e4tt m\u00e5lgrupp i r\u00e4tt sammanhang kan det leda till h\u00f6gre konverteringsgrad \u00e4n traditionell annonsering.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77d0b85 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"77d0b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-sun\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 160c-52.9 0-96 43.1-96 96s43.1 96 96 96 96-43.1 96-96-43.1-96-96-96zm246.4 80.5l-94.7-47.3 33.5-100.4c4.5-13.6-8.4-26.5-21.9-21.9l-100.4 33.5-47.4-94.8c-6.4-12.8-24.6-12.8-31 0l-47.3 94.7L92.7 70.8c-13.6-4.5-26.5 8.4-21.9 21.9l33.5 100.4-94.7 47.4c-12.8 6.4-12.8 24.6 0 31l94.7 47.3-33.5 100.5c-4.5 13.6 8.4 26.5 21.9 21.9l100.4-33.5 47.3 94.7c6.4 12.8 24.6 12.8 31 0l47.3-94.7 100.4 33.5c13.6 4.5 26.5-8.4 21.9-21.9l-33.5-100.4 94.7-47.3c13-6.5 13-24.7.2-31.1zm-155.9 106c-49.9 49.9-131.1 49.9-181 0-49.9-49.9-49.9-131.1 0-181 49.9-49.9 131.1-49.9 181 0 49.9 49.9 49.9 131.1 0 181z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSmidigare annonsupplevelse\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEftersom nativeannonser f\u00f6ljer plattformens visuella och redaktionella stil upplevs de som mindre st\u00f6rande, vilket minskar risken att mottagaren \"bl\u00e4ddrar f\u00f6rbi\" eller anv\u00e4nder annonsblockerare.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d824376 elementor-widget elementor-widget-elementskit-testimonial\" data-id=\"d824376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"elementskit-testimonial-slider arrow_inside \" data-config=\"{&quot;rtl&quot;:false,&quot;arrows&quot;:false,&quot;dots&quot;:false,&quot;pauseOnHover&quot;:true,&quot;autoplay&quot;:true,&quot;speed&quot;:1000,&quot;slidesPerGroup&quot;:1,&quot;slidesPerView&quot;:1,&quot;loop&quot;:false,&quot;spaceBetween&quot;:15,&quot;breakpoints&quot;:{&quot;320&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:10},&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:10},&quot;1024&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:15}}}\">\n\t<div class=\"ekit-main-swiper swiper\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<div class=\"swiper-slide-inner\">\n\t\t\t\t\t\t\t<div class=\"elementskit-testimonial_card elementor-repeater-item-549a7e4\" style=\"background-image: url(https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/Dacia-MBJ_1045-Ver-2-utan-logo-Foto-Marcus-Bjarneroth-scaled.jpg);\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"elementskit-stars\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"elementskit-commentor-coment\">\"Marcus tog sig an projektet med stor entusiasm och gjorde ett noggrant f\u00f6rarbete med att s\u00e4tta sig in i kundens utmaningar, m\u00f6jligheterna och \u00f6nskade resultat. Han tog ett helhetsgrepp kring projektet och sk\u00f6tte alla delarna fr\u00e5n kontakt med talespersonen, hantering av bilar och andra administrativa processer till det kreativa med b\u00e5de bild &amp; text. Han var hela tiden lyh\u00f6rd och flexibel vilket gjorde  det till en v\u00e4ldigt smidig och effektiv process fr\u00e5n start till f\u00e4rdig publicerad artikel.\nAllt i allt en v\u00e4ldigt positiv kundupplevelse och Dacia kan verkligen rekommendera Bj\u00e4rneroths tj\u00e4nster.\"<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"elementskit-profile-info\">\n\t\t\t\t\t\t\t\t\t<strong class=\"elementskit-author-name\">Christopher Zell<\/strong>\n\t\t\t\t\t\t\t\t\t<span class=\"elementskit-author-des\">Marknadschef DACIA<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"xs-overlay elementor-repeater-item-549a7e4\"><\/div>\n\t\t\t\t\t\t\t<\/div><!-- .testimonial_card END -->\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-179d32f0 e-con-full e-flex e-con e-child\" data-id=\"179d32f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42a34fd9 elementor-widget elementor-widget-heading\" data-id=\"42a34fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reklam som inte st\u00f6r \u2013 utan bygger insikt och relation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17022581 elementor-widget elementor-widget-text-editor\" data-id=\"17022581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I en tid d\u00e4r &#8221;interruption marketing&#8221; dominerar, och d\u00e4r snabba inl\u00e4gg ofta fokuserar p\u00e5 avslut och pris, gl\u00f6ms n\u00e5got viktigt bort, f\u00f6rst\u00e5elsen f\u00f6r kunden och var de befinner sig i sin k\u00f6presa.<br \/>Effektiv kommunikation kr\u00e4ver att du m\u00f6ter din m\u00e5lgrupp med r\u00e4tt inneh\u00e5ll vid r\u00e4tt tillf\u00e4lle. Ibland handlar det om att skapa k\u00e4nnedom eller bygga preferens. Andra g\u00e5nger handlar det om att driva konvertering eller st\u00e4rka lojaliteten. Och ju mer komplex eller s\u00e4llank\u00f6pt en produkt eller tj\u00e4nst \u00e4r, desto viktigare blir det att skapa f\u00f6rst\u00e5else och intresse, l\u00e5ngt innan ett avslut \u00e4r aktuellt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea6b4f elementor-widget elementor-widget-image\" data-id=\"7ea6b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/Saker-Jakt-Final-20200806-v3_Sida_1-1024x679.png\" class=\"attachment-large size-large wp-image-434\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/Saker-Jakt-Final-20200806-v3_Sida_1-1024x679.png 1024w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/Saker-Jakt-Final-20200806-v3_Sida_1-300x199.png 300w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/Saker-Jakt-Final-20200806-v3_Sida_1-768x509.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/Saker-Jakt-Final-20200806-v3_Sida_1-1536x1018.png 1536w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/Saker-Jakt-Final-20200806-v3_Sida_1-2048x1358.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb5e50 elementor-widget elementor-widget-heading\" data-id=\"deb5e50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Native<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3fb182 elementor-widget elementor-widget-text-editor\" data-id=\"a3fb182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>H\u00e4r kommer nativeannonsering in i bilden.\u2028 En native-annons \u00e4r ett inneh\u00e5ll som \u00e4r utformat f\u00f6r att sm\u00e4lta in i det redaktionella fl\u00f6det p\u00e5 plattformen d\u00e4r det visas. Den st\u00f6r inte \u2013 utan engagerar. Det kan vara en text, ett foto eller en video som informerar, inspirerar eller ber\u00e4ttar en historia. Mottagaren upplever det som inneh\u00e5ll, inte som reklam, vilket g\u00f6r det s\u00e4rskilt effektivt n\u00e4r du vill skapa v\u00e4rde och bygga relationer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a293d5f elementor-widget elementor-widget-heading\" data-id=\"a293d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Text\/foto eller Film?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ad2e6 elementor-widget elementor-widget-text-editor\" data-id=\"80ad2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"142\" data-end=\"523\">Oavsett om ber\u00e4ttelsen f\u00f6rmedlas genom text, foto eller film \u00e4r k\u00e4rnan densamma: att engagera mottagaren p\u00e5 ett s\u00e4tt som k\u00e4nns relevant, trov\u00e4rdigt och v\u00e4rdeskapande. I en tid d\u00e4r traditionell reklam ofta ignoreras eller upplevs som st\u00f6rande, ger nativeannonsering en m\u00f6jlighet att kommunicera p\u00e5 mottagarens villkor \u2013 med inneh\u00e5ll som informerar, inspirerar och bygger f\u00f6rtroende.<\/p><p class=\"\" data-start=\"525\" data-end=\"895\">F\u00f6r m\u00e5nga varum\u00e4rken ligger utmaningen inte i att n\u00e5 ut, utan i att verkligen n\u00e5 fram. Att skapa insikt hos m\u00e5lgruppen kr\u00e4ver mer \u00e4n synlighet \u2013 det kr\u00e4ver f\u00f6rst\u00e5else f\u00f6r vad som betyder n\u00e5got f\u00f6r mottagaren, och f\u00f6rm\u00e5gan att f\u00f6rmedla det i r\u00e4tt ton, kanal och kontext. H\u00e4r blir inneh\u00e5llet en strategisk tillg\u00e5ng: en ber\u00e4ttelse som inte bara ber\u00e4ttas, utan ocks\u00e5 landar.<\/p><p class=\"\" data-start=\"897\" data-end=\"1355\">Texten m\u00f6jligg\u00f6r djup, resonemang och tydliga budskap \u2013 ett s\u00e4tt att f\u00f6rklara, \u00f6vertyga och nyansera. Fotot f\u00f6rmedlar k\u00e4nsla, kontext och \u00e4kthet \u2013 det som ofta skapar den f\u00f6rsta k\u00e4nslom\u00e4ssiga kopplingen. Filmen adderar r\u00f6relse, energi och m\u00e4nsklig n\u00e4rvaro \u2013 och kan p\u00e5 kort tid v\u00e4cka engagemang och f\u00f6rtroende. N\u00e4r dessa format kombineras med tydlig intention och f\u00f6rst\u00e5else f\u00f6r m\u00e5lgruppens behov, skapas inneh\u00e5ll som inte bara informerar \u2013 det g\u00f6r skillnad.<\/p><p class=\"\" data-start=\"1357\" data-end=\"1809\">Native \u00e4r inte en enskild metod \u2013 det \u00e4r ett s\u00e4tt att t\u00e4nka kring kommunikation. Ett s\u00e4tt att m\u00f6ta m\u00e5lgruppen d\u00e4r den befinner sig, med inneh\u00e5ll som k\u00e4nns relevant, ist\u00e4llet f\u00f6r p\u00e5tr\u00e4ngande. Genom att anpassa ber\u00e4ttelsen till b\u00e5de kanal, m\u00e5lgrupp och format maximeras genomslaget, samtidigt som annonsen upplevs som en naturlig och v\u00e4rdefull del av helheten. F\u00f6r den som vill skapa verklig effekt handlar det om att bygga relation \u2013 inte bara r\u00e4ckvidd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b15d2de e-con-full e-flex e-con e-child\" data-id=\"2b15d2de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5b471 elementor-widget elementor-widget-spacer\" data-id=\"8e5b471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfd3495 elementor-widget elementor-widget-testimonial\" data-id=\"bfd3495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Marcus har hj\u00e4lpt flera av v\u00e5ra kunder att skapa en niv\u00e5 av effektiv reklam ovanp\u00e5 traditionell image\/annonsmarknadsf\u00f6ring. Genom att blanda h\u00f6gkvalitativ intervjuteknik med journalistisk fotoproduktion skapar Marcus det som beh\u00f6vs f\u00f6r att sticka ut och skapa f\u00f6rst\u00e5else och insikt hos kundens m\u00e5lgrupp. Marcus \u00e4r smidig, lyh\u00f6rd och enkel att arbeta med. Han levererar driv och energi. Vi kan varmt rekommendera Marcus Bj\u00e4rneroth\" <\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/lars_o-300x300.jpg\" class=\"attachment-medium size-medium wp-image-1634\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/lars_o-300x300.jpg 300w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/lars_o-150x150.jpg 150w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/lars_o-768x768.jpg 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/lars_o.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Lars \u00d6hman<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Grundare SB Media<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae79e0 elementor-widget elementor-widget-testimonial\" data-id=\"bae79e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">Marcus har hj\u00e4lpt oss med flera native\/editorial-uppdrag, bland annat artikeln \u201cDagen d\u00e5 allt gick fel\u201d i Svensk Jakt d\u00e4r flera leverant\u00f6rer gick ihop f\u00f6r att lyfta fram fr\u00e5gan om s\u00e4ker jakt. Hans s\u00e4tt att kombinera ber\u00e4ttande inneh\u00e5ll med produktens v\u00e4rde fungerade och mottogs mycket bra. Marcus \u00e4r professionell, h\u00e5ller deadlines och har en god k\u00e4nsla f\u00f6r tonalitet och format anpassat till mottagaren.\n<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Fredrik-Jonsson-nature-Large-300x200.jpg\" class=\"attachment-medium size-medium wp-image-1453\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Fredrik-Jonsson-nature-Large-300x200.jpg 300w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Fredrik-Jonsson-nature-Large-1024x683.jpg 1024w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Fredrik-Jonsson-nature-Large-768x512.jpg 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Fredrik-Jonsson-nature-Large-1536x1024.jpg 1536w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Fredrik-Jonsson-nature-Large.jpg 1620w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Fredrik Johansson<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Nordic Country Manager Swarovski Optik<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca3d9e5 elementor-widget elementor-widget-testimonial\" data-id=\"ca3d9e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Dacia samarbetade med Bj\u00e4rneroths h\u00f6sten 2023 inom ramen f\u00f6r en nativekampanj f\u00f6r Dacias SUV-modell Duster Extreme.\nDuster \u00e4r en robust bil med goda terr\u00e4ngegenskaper och otroligt prisv\u00e4rd, vilket har gjort den till en favorit bland j\u00e4gare och frilufts\u00e4lskare.\nD\u00e4rf\u00f6r valde vi en placering i Svensk Jakt som direkt riktar sig till aktiva j\u00e4gare. Artikeln utgick fr\u00e5n en j\u00e4gare som sedan tidigare sj\u00e4l valt att k\u00f6ra Duster och nu fick m\u00f6jligheten att prova den senaste modellen.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"298\" height=\"298\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Zell.jpg\" class=\"attachment-medium size-medium wp-image-1445\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Zell.jpg 298w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Zell-150x150.jpg 150w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Christopher Zell<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Dacia<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1561f66 elementor-widget elementor-widget-image\" data-id=\"1561f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/First-impression-Marq-Kristan-Haagen-DK-724x1024.png\" class=\"attachment-large size-large wp-image-1552\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/First-impression-Marq-Kristan-Haagen-DK-724x1024.png 724w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/First-impression-Marq-Kristan-Haagen-DK-212x300.png 212w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/First-impression-Marq-Kristan-Haagen-DK-768x1086.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/First-impression-Marq-Kristan-Haagen-DK-1086x1536.png 1086w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/First-impression-Marq-Kristan-Haagen-DK-1448x2048.png 1448w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/First-impression-Marq-Kristan-Haagen-DK.png 1654w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-972a114 e-con-full e-flex e-con e-child\" data-id=\"972a114\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e0769f elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"0e0769f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tNative-annons som artikel (text &amp; bild)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\nEn native-artikel \u00e4r ett redaktionellt utformat inl\u00e4gg \u2013 ofta i form av en text med bilder \u2013 som publiceras i exempelvis ett nyhetsfl\u00f6de eller som sponsrat inneh\u00e5ll p\u00e5 en sajt eller plattform. Den informerar, inspirerar eller ber\u00e4ttar en historia p\u00e5 ett s\u00e4tt som liknar vanligt redaktionellt material.\nF\u00f6rdelar:\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71809eb elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"71809eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Passar bra f\u00f6r att f\u00f6rklara mer komplexa produkter eller tj\u00e4nster <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Bygger f\u00f6rtroende genom djupare inneh\u00e5ll<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">S\u00f6kmotorv\u00e4nligt och l\u00e4tt att dela<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L\u00e5ng l\u00e4stid ger l\u00e4ngre engagema<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78aa1f2 elementor-widget elementor-widget-text-editor\" data-id=\"78aa1f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Typisk anv\u00e4ndning kan vara en artikel p\u00e5 LinkedIn om hur er tj\u00e4nst hj\u00e4lper f\u00f6retag s\u00e4nka sina kostnader, med intervjuer, kundcase och tips. Eller uppslag i branchpress f\u00f6r att f\u00f6rklara f\u00f6rdelar och nytta mer detlajerat med extern referens (superuser)<br \/><br \/>Nedan \u00e4r exempel p\u00e5 native som tryckt artikel i Svensk Jakt och digitalt i Vildmarken.se<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d79cbd elementor-widget elementor-widget-image\" data-id=\"1d79cbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/03\/VW-GTX-jaktbil-1024x655.png\" class=\"attachment-large size-large wp-image-1030\" alt=\"VW GTX jaktbil\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/03\/VW-GTX-jaktbil-1024x655.png 1024w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/03\/VW-GTX-jaktbil-300x192.png 300w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/03\/VW-GTX-jaktbil-768x491.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/03\/VW-GTX-jaktbil-1536x982.png 1536w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/03\/VW-GTX-jaktbil.png 1874w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40aca2b e-con-full e-flex e-con e-child\" data-id=\"40aca2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b46042 elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5b46042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-film\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M488 64h-8v20c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12V64H96v20c0 6.6-5.4 12-12 12H44c-6.6 0-12-5.4-12-12V64h-8C10.7 64 0 74.7 0 88v336c0 13.3 10.7 24 24 24h8v-20c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v20h320v-20c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v20h8c13.3 0 24-10.7 24-24V88c0-13.3-10.7-24-24-24zM96 372c0 6.6-5.4 12-12 12H44c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40zm0-96c0 6.6-5.4 12-12 12H44c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40zm0-96c0 6.6-5.4 12-12 12H44c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40zm272 208c0 6.6-5.4 12-12 12H156c-6.6 0-12-5.4-12-12v-96c0-6.6 5.4-12 12-12h200c6.6 0 12 5.4 12 12v96zm0-168c0 6.6-5.4 12-12 12H156c-6.6 0-12-5.4-12-12v-96c0-6.6 5.4-12 12-12h200c6.6 0 12 5.4 12 12v96zm112 152c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40zm0-96c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40zm0-96c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tNative-annons som film\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\nEn native-video \u00e4r ett r\u00f6rligt inslag som dyker upp i fl\u00f6det och som k\u00e4nns som en del av anv\u00e4ndarens naturliga mediekonsumtion. Den \u00e4r ofta kort, engagerande och anpassad f\u00f6r att f\u00e5nga uppm\u00e4rksamhet snabbt \u2013 men kan ocks\u00e5 vara ber\u00e4ttande och f\u00f6rdjupande.\n\n\nF\u00f6rdelar:\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7846d1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f7846d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">F\u00e5ngar snabbt uppm\u00e4rksamhet i sociala fl\u00f6den<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Skapar k\u00e4nslom\u00e4ssig koppling<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L\u00e4tt att konsumera p\u00e5 mobil<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L\u00e5ng l\u00e4stid ger l\u00e4ngre engagema<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-307c1d8 elementor-widget elementor-widget-text-editor\" data-id=\"307c1d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En film i det sociala fl\u00f6det som visar hur er produkt anv\u00e4nds i verkligheten, med kundr\u00f6ster eller storytelling. H\u00e4r kan olika l\u00e4ngder varieras fr\u00e5n enklare\/kortare som driver trafik till en l\u00e4ngre version ex p\u00e5 youtube eller p\u00e5 den egna hemsidan.<\/p><p>Nedan \u00e4r en kort film som drev trafik till en digital arikel.\u00a0 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1c6328 e-con-full e-flex e-con e-child\" data-id=\"f1c6328\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-714c109 elementor-widget elementor-widget-video\" data-id=\"714c109\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo-videospelare\" src=\"https:\/\/player.vimeo.com\/video\/1007946245?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece7388 elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ece7388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-newspaper\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M552 64H112c-20.858 0-38.643 13.377-45.248 32H24c-13.255 0-24 10.745-24 24v272c0 30.928 25.072 56 56 56h496c13.255 0 24-10.745 24-24V88c0-13.255-10.745-24-24-24zM48 392V144h16v248c0 4.411-3.589 8-8 8s-8-3.589-8-8zm480 8H111.422c.374-2.614.578-5.283.578-8V112h416v288zM172 280h136c6.627 0 12-5.373 12-12v-96c0-6.627-5.373-12-12-12H172c-6.627 0-12 5.373-12 12v96c0 6.627 5.373 12 12 12zm28-80h80v40h-80v-40zm-40 140v-24c0-6.627 5.373-12 12-12h136c6.627 0 12 5.373 12 12v24c0 6.627-5.373 12-12 12H172c-6.627 0-12-5.373-12-12zm192 0v-24c0-6.627 5.373-12 12-12h104c6.627 0 12 5.373 12 12v24c0 6.627-5.373 12-12 12H364c-6.627 0-12-5.373-12-12zm0-144v-24c0-6.627 5.373-12 12-12h104c6.627 0 12 5.373 12 12v24c0 6.627-5.373 12-12 12H364c-6.627 0-12-5.373-12-12zm0 72v-24c0-6.627 5.373-12 12-12h104c6.627 0 12 5.373 12 12v24c0 6.627-5.373 12-12 12H364c-6.627 0-12-5.373-12-12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Klicka h\u00e4r f\u00f6r att se artikeln<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7dc62f elementor-widget elementor-widget-heading\" data-id=\"e7dc62f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Print eller digitalt?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-321ebff elementor-widget elementor-widget-text-editor\" data-id=\"321ebff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"89\" data-end=\"329\">Beroende p\u00e5 m\u00e5lgrupp och m\u00e5ls\u00e4ttning kan tryckt material vara lika effektivt som digitalt.\u00a0 L\u00e4stiden \u00e4r ofta l\u00e4ngre i en fysisk tidning, men \u00e5 andra sidan kan l\u00e4nkar och call to action-element i digitala format ibland ge lika god effekt.<\/p><p class=\"\" data-start=\"331\" data-end=\"425\">Nedan f\u00f6ljer tv\u00e5 exempel \u2013 ett i print och ett i digitalt format \u2013 baserade p\u00e5 samma material.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e572b84 elementor-widget elementor-widget-elementskit-testimonial\" data-id=\"e572b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"elementskit-testimonial-slider arrow_inside \" data-config=\"{&quot;rtl&quot;:false,&quot;arrows&quot;:false,&quot;dots&quot;:false,&quot;pauseOnHover&quot;:true,&quot;autoplay&quot;:true,&quot;speed&quot;:1000,&quot;slidesPerGroup&quot;:1,&quot;slidesPerView&quot;:1,&quot;loop&quot;:false,&quot;spaceBetween&quot;:15,&quot;breakpoints&quot;:{&quot;320&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:10},&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:10},&quot;1024&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:15}}}\">\n\t<div class=\"ekit-main-swiper swiper\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<div class=\"swiper-slide-inner\">\n\t\t\t\t\t\t\t<div class=\"elementskit-testimonial_card elementor-repeater-item-f43aee3\" style=\"background-image: url(https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/MBJ_3802-kopia_Foto_Marcus_Bjarneroth-scaled.jpg);\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"elementskit-stars\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"elementskit-commentor-coment\">\"Att arbeta med Marcus Bj\u00e4rneroth var b\u00e5de inspirerande och smidigt. Han visade ett genuint intresse, var lyh\u00f6rd genom hela processen och hade en imponerande f\u00f6rm\u00e5ga att s\u00e4tta sig in i produkten \u2013 inte bara tekniskt, utan specifikt ur ett j\u00e4garperspektiv. Det var tydligt att han f\u00f6rstod vad m\u00e5lgruppen i Svensk Jakt efterfr\u00e5gar och vad som \u00e4r relevant i deras vardag. Resultatet blev en tr\u00e4ffs\u00e4ker artikel med b\u00e5de djup och trov\u00e4rdighet.\nUt\u00f6ver texten ansvarade Marcus \u00e4ven f\u00f6r det fotografiska materialet som anv\u00e4ndes i artikeln. Bildmaterialet var inte bara visuellt tilltalande \u2013 det var ocks\u00e5 v\u00e4l anpassat till inneh\u00e5llet och bidrog i h\u00f6g grad till att artikeln fick uppm\u00e4rksamhet i tidningen. Hans k\u00e4nsla f\u00f6r bildspr\u00e5k och f\u00f6rm\u00e5ga att f\u00e5nga produkten i ett realistiskt sammanhang gjorde helheten stark och engagerande.\nSlutresultatet blev en artikel som gav l\u00e4saren b\u00e5de inspiration och insikt \u2013 och som ocks\u00e5 st\u00e4rkte Suzukis position inom jaktsegmentet.\"<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"elementskit-profile-info\">\n\t\t\t\t\t\t\t\t\t<strong class=\"elementskit-author-name\">Patric Sj\u00f6lander<\/strong>\n\t\t\t\t\t\t\t\t\t<span class=\"elementskit-author-des\"> Marketing Manager KGK<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"xs-overlay elementor-repeater-item-f43aee3\"><\/div>\n\t\t\t\t\t\t\t<\/div><!-- .testimonial_card END -->\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59663c8 e-grid e-con-full e-con e-child\" data-id=\"59663c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a13dd06 elementor-widget elementor-widget-heading\" data-id=\"a13dd06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Print<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28da92a elementor-widget elementor-widget-heading\" data-id=\"28da92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Digital<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e8595 elementor-widget elementor-widget-image\" data-id=\"19e8595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1005\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/KGK-1-Native-Suzuki-ver-5-kopia-815x1024.png\" class=\"attachment-large size-large wp-image-1476\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/KGK-1-Native-Suzuki-ver-5-kopia-815x1024.png 815w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/KGK-1-Native-Suzuki-ver-5-kopia-239x300.png 239w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/KGK-1-Native-Suzuki-ver-5-kopia-768x965.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/KGK-1-Native-Suzuki-ver-5-kopia.png 1075w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a30c32e elementor-widget elementor-widget-image\" data-id=\"a30c32e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"964\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/KGK-1-Native-Suzuki-ver-5-skarm.png\" class=\"attachment-large size-large wp-image-1548\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/KGK-1-Native-Suzuki-ver-5-skarm.png 576w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/KGK-1-Native-Suzuki-ver-5-skarm-179x300.png 179w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc6261 elementor-widget elementor-widget-heading\" data-id=\"0fc6261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hur g\u00e5r det till? - Arbetsprocess f\u00f6r effektiv native<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d62e7 elementor-widget elementor-widget-text-editor\" data-id=\"43d62e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00f6r att en nativeannonsering ska bli framg\u00e5ngsrik kr\u00e4vs en genomt\u00e4nkt process d\u00e4r inneh\u00e5ll, form och syfte samspelar. Det handlar inte bara om att skapa snyggt material \u2013 utan om att bygga f\u00f6rtroende, skapa relevans och leverera faktisk nytta f\u00f6r m\u00e5lgruppen. Genom att arbeta strukturerat i sex steg, fr\u00e5n insikt till distribution, s\u00e4kerst\u00e4lls att det journalistiska anslaget bevaras samtidigt som aff\u00e4rsm\u00e5len uppfylls. H\u00e4r \u00e4r en \u00f6versikt av hur en effektiv nativeproduktion g\u00e5r till \u2013 steg f\u00f6r steg.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-801d73b e-grid e-con-full e-con e-child\" data-id=\"801d73b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f92a9 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"b6f92a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-magnifying-glass-search\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t1. Insikt &amp; m\u00e5lgruppsanalys\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a40b6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"50a40b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shapes\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M128,256A128,128,0,1,0,256,384,128,128,0,0,0,128,256Zm379-54.86L400.07,18.29a37.26,37.26,0,0,0-64.14,0L229,201.14C214.76,225.52,232.58,256,261.09,256H474.91C503.42,256,521.24,225.52,507,201.14ZM480,288H320a32,32,0,0,0-32,32V480a32,32,0,0,0,32,32H480a32,32,0,0,0,32-32V320A32,32,0,0,0,480,288Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t2. Vinkel &amp; formatval\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUtifr\u00e5n insikterna best\u00e4ms ber\u00e4ttelsens vinkel (ex. anv\u00e4ndarcase, expertintervju, trendanalys) och vilket format som passar b\u00e4st \u2013 text, foto, film eller en kombination. Det journalistiska anslaget planeras h\u00e4r.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feed77d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"feed77d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-microphone\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t3. Research &amp; intervjuer\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUtifr\u00e5n insikterna best\u00e4ms ber\u00e4ttelsens vinkel (ex. anv\u00e4ndarcase, expertintervju, trendanalys) och vilket format som passar b\u00e4st \u2013 text, foto, film eller en kombination. Det journalistiska anslaget planeras h\u00e4r.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224eccb elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"224eccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-video-camera\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t4. Produktion \u2013 text, foto och\/eller film\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tInneh\u00e5llet produceras i en journalistisk stil: objektivt spr\u00e5k, tydlig struktur, och visuellt material i naturliga milj\u00f6er. Fokus ligger p\u00e5 att ber\u00e4tta, inte s\u00e4lja direkt.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-868b82c elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"868b82c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-tools\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t5. Kunddialog &amp; justering\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUtvalda delar st\u00e4ms av med kund f\u00f6r att s\u00e4kerst\u00e4lla korrekthet, men utan att tappa det redaktionella greppet. Balansen mellan budskap och ber\u00e4ttelse finslipas.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a998505 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"a998505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-megaphone1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t6. Publicering &amp; distribution\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tInneh\u00e5llet publiceras i r\u00e4tt kanal \u2013 ofta tillsammans med redaktionellt material \u2013 och f\u00f6rst\u00e4rks genom riktad distribution i SoMe eller nyhetsbrev. Eventuell video kan anv\u00e4ndas frist\u00e5ende f\u00f6r att driva trafik.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c46692 elementor-widget elementor-widget-elementskit-testimonial\" data-id=\"2c46692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"elementskit-testimonial-slider arrow_inside \" data-config=\"{&quot;rtl&quot;:false,&quot;arrows&quot;:false,&quot;dots&quot;:false,&quot;pauseOnHover&quot;:true,&quot;autoplay&quot;:true,&quot;speed&quot;:1000,&quot;slidesPerGroup&quot;:1,&quot;slidesPerView&quot;:1,&quot;loop&quot;:false,&quot;spaceBetween&quot;:15,&quot;breakpoints&quot;:{&quot;320&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:10},&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:10},&quot;1024&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:15}}}\">\n\t<div class=\"ekit-main-swiper swiper\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<div class=\"swiper-slide-inner\">\n\t\t\t\t\t\t\t<div class=\"elementskit-testimonial_card elementor-repeater-item-50a1dd5\" style=\"background-image: url(https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/DJI_0213-scaled.jpg);\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"elementskit-stars\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\" \/><\/svg><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"elementskit-commentor-coment\">Marcus \u00e4r professionell, h\u00e5ller deadlines och har en god k\u00e4nsla f\u00f6r tonalitet och format anpassat till mottagaren.<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"elementskit-profile-info\">\n\t\t\t\t\t\t\t\t\t<strong class=\"elementskit-author-name\">Fredrik Johansson<\/strong>\n\t\t\t\t\t\t\t\t\t<span class=\"elementskit-author-des\">Country Manager Swarovsky Optik<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"xs-overlay elementor-repeater-item-50a1dd5\"><\/div>\n\t\t\t\t\t\t\t<\/div><!-- .testimonial_card END -->\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b656de elementor-widget elementor-widget-heading\" data-id=\"3b656de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Framg\u00e5ngsfaktorer f\u00f6r lyckad native<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3712b45 elementor-widget elementor-widget-text-editor\" data-id=\"3712b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"138\" data-end=\"665\">Att skapa nativeannonsering som verkligen n\u00e5r fram kr\u00e4ver mer \u00e4n ett snyggt yttre \u2013 det handlar om inneh\u00e5ll med substans, trov\u00e4rdighet och precision. Till skillnad fr\u00e5n traditionell reklam bygger en framg\u00e5ngsrik native p\u00e5 redaktionella principer d\u00e4r m\u00e5lgruppens behov st\u00e5r i centrum och varum\u00e4rket tr\u00e4der tillbaka till f\u00f6rm\u00e5n f\u00f6r ber\u00e4ttelsen. Genom att arbeta strategiskt med relevans, journalistisk ton, m\u00e4nskliga perspektiv och visuell \u00e4kthet skapas inneh\u00e5ll som b\u00e5de engagerar och konverterar \u2013 utan att k\u00e4nnas som reklam.<\/p><p class=\"\" data-start=\"667\" data-end=\"751\">H\u00e4r \u00e4r sex avg\u00f6rande principer som utm\u00e4rker en stark och trov\u00e4rdig nativeproduktion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ea8cc8 e-grid e-con-full e-con e-child\" data-id=\"4ea8cc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5dfc77 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"a5dfc77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-idea_generate\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t1. Relevans f\u00f6r m\u00e5lgruppen\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tInneh\u00e5llet ska svara p\u00e5 m\u00e5lgruppens behov, intressen eller problem \u2013 inte bara prata om produkten. Det ska k\u00e4nnas som n\u00e5got de hade valt att l\u00e4sa \u00e4nd\u00e5, \u00e4ven utan en kommersiell avs\u00e4ndare.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab9bf5 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9ab9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-news-ticker\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t2. Journalistiskt kvalite\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTill skillnad fr\u00e5n reklamtext, som ofta \u00e4r s\u00e4ljande och full av superlativ, ska en native f\u00f6lja journalistiska principer. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ddfa7 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"84ddfa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-male\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 0c35.346 0 64 28.654 64 64s-28.654 64-64 64-64-28.654-64-64S60.654 0 96 0m48 144h-11.36c-22.711 10.443-49.59 10.894-73.28 0H48c-26.51 0-48 21.49-48 48v136c0 13.255 10.745 24 24 24h16v136c0 13.255 10.745 24 24 24h64c13.255 0 24-10.745 24-24V352h16c13.255 0 24-10.745 24-24V192c0-26.51-21.49-48-48-48z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t3. M\u00e4nniskor i fokus\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLyft fram personliga ber\u00e4ttelser, intervjuer och anv\u00e4ndare. Det skapar n\u00e4rhet, trov\u00e4rdighet och \u00f6kar l\u00e4sv\u00e4rdet.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd62f52 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"bd62f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-target\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t4. Avs\u00e4ndaren i bakgrunden\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tVarum\u00e4rket eller produkten f\u00e5r g\u00e4rna finnas med \u2013 men som en del av ber\u00e4ttelsen, inte som huvudperson. Native handlar om att visa snarare \u00e4n att s\u00e4lja rakt ut.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b4ba0 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"54b4ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-design\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t5. Visuell trov\u00e4rdighet\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBilder och video ska k\u00e4nnas \u00e4kta och journalistiska \u2013 inte poserade, gl\u00e4ttiga eller generiska som i traditionell reklam. Milj\u00f6er, ljus och bildkomposition ska matcha det redaktionella uttrycket.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194e055 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"194e055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-heart-shape-outline\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t6. \u00c4rlighet och transparens\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tL\u00e4saren m\u00e5ste f\u00f6rst\u00e5 att det \u00e4r sponsrat inneh\u00e5ll, men samtidigt k\u00e4nna att inneh\u00e5llet har ett v\u00e4rde i sig. En trov\u00e4rdig native kompromissar aldrig med l\u00e4sarens f\u00f6rtroende.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea38aa8 elementor-widget elementor-widget-heading\" data-id=\"ea38aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DACIA VALDE BJ\u00c4RNEROTH F\u00d6R ATT MARKNADSF\u00d6RA SIN BIL TILL J\u00c4GARNA  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a94d326 elementor-widget elementor-widget-text-editor\" data-id=\"a94d326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dacia \u00e4r ett prisv\u00e4rt och troget alternativ f\u00f6r den medvetna j\u00e4garen. Med annonser i Svesnk Jakt n\u00e5s m\u00e5lgruppen och med en native kan f\u00f6rdelar och funktion samt prisniv\u00e5 f\u00f6rkalras och inspireras. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc3cb3 elementor-widget elementor-widget-testimonial\" data-id=\"bdc3cb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Dacia samarbetade med Bj\u00e4rneroths h\u00f6sten 2023 inom ramen f\u00f6r en nativekampanj f\u00f6r Dacias SUV-modell Duster Extreme.\nDuster \u00e4r en robust bil med goda terr\u00e4ngegenskaper och otroligt prisv\u00e4rd, vilket har gjort den till en favorit bland j\u00e4gare och frilufts\u00e4lskare.\nD\u00e4rf\u00f6r valde vi en placering i Svensk Jakt som direkt riktar sig till aktiva j\u00e4gare. Artikeln utgick fr\u00e5n en j\u00e4gare som sedan tidigare sj\u00e4l valt att k\u00f6ra Duster och nu fick m\u00f6jligheten att prova den senaste modellen.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"298\" height=\"298\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Zell.jpg\" class=\"attachment-medium size-medium wp-image-1445\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Zell.jpg 298w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Zell-150x150.jpg 150w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Christopher Zell<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Marketing Communication Manager Dacia<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f9068d e-grid e-con-full e-con e-child\" data-id=\"9f9068d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c247492 elementor-widget elementor-widget-image\" data-id=\"c247492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-09.40.09-724x1024.png\" class=\"attachment-large size-large wp-image-1474\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-09.40.09-724x1024.png 724w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-09.40.09-212x300.png 212w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-09.40.09-768x1086.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-09.40.09.png 883w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9165f5b elementor-widget elementor-widget-video\" data-id=\"9165f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo-videospelare\" src=\"https:\/\/player.vimeo.com\/video\/1007946245?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da839b elementor-widget elementor-widget-spacer\" data-id=\"6da839b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17be7b0 elementor-widget elementor-widget-heading\" data-id=\"17be7b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SGS TOG HJ\u00c4LP AV BJ\u00c4RNEROTH OCH SVENSK JAKT F\u00d6R ATT N\u00c5 J\u00c4GARE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9d54f elementor-widget elementor-widget-text-editor\" data-id=\"8c9d54f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00f6r att f\u00e5 starkare position p\u00e5 marknaden och f\u00e5 fler j\u00e4gare att aktivt v\u00e4lja SGS som provtagare valde SGS native som metod f\u00f6r att djupare kunna f\u00f6rklara f\u00f6rdelar och nytta och \u00e4ven st\u00e4rka lojalitet och \u00e5terk\u00f6p.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21aa188 e-grid e-con-full e-con e-child\" data-id=\"21aa188\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ffda4 elementor-widget elementor-widget-image\" data-id=\"c5ffda4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"1024\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.00-636x1024.png\" class=\"attachment-large size-large wp-image-1489\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.00-636x1024.png 636w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.00-186x300.png 186w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.00-768x1236.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.00.png 826w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09c56e elementor-widget elementor-widget-image\" data-id=\"e09c56e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"1024\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.10-636x1024.png\" class=\"attachment-large size-large wp-image-1488\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.10-636x1024.png 636w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.10-186x300.png 186w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.10-768x1236.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.10.png 826w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b894a48 elementor-widget elementor-widget-image\" data-id=\"b894a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"1024\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.25-636x1024.png\" class=\"attachment-large size-large wp-image-1487\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.25-636x1024.png 636w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.25-186x300.png 186w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.25-768x1236.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/Skarmavbild-2025-05-01-kl.-10.42.25.png 826w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0129edb e-grid e-con-full e-con e-child\" data-id=\"0129edb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bac23b2 elementor-widget elementor-widget-heading\" data-id=\"bac23b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DAGENS INDUSTRI - BUCKET LIST<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe08f2c elementor-widget elementor-widget-spacer\" data-id=\"fe08f2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25e8780 e-grid e-con-full e-con e-child\" data-id=\"25e8780\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4ffc17f e-grid e-con-full e-con e-child\" data-id=\"4ffc17f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4425a elementor-widget elementor-widget-image\" data-id=\"3c4425a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"1024\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/domle-native-735x1024.png\" class=\"attachment-large size-large wp-image-1936\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/domle-native-735x1024.png 735w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/domle-native-215x300.png 215w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/domle-native-768x1071.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/domle-native-1102x1536.png 1102w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/domle-native.png 1274w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4404e6 elementor-widget elementor-widget-image\" data-id=\"f4404e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"1024\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/hundmat-737x1024.png\" class=\"attachment-large size-large wp-image-1938\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/hundmat-737x1024.png 737w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/hundmat-216x300.png 216w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/hundmat-768x1067.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/hundmat-1106x1536.png 1106w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/hundmat-1474x2048.png 1474w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/hundmat-scaled.png 1843w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef79e4b e-grid e-con-full e-con e-child\" data-id=\"ef79e4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-971e34c elementor-widget elementor-widget-image\" data-id=\"971e34c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1778\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/kenya-scaled.png\" class=\"attachment-full size-full wp-image-1937\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/kenya-scaled.png 2560w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/kenya-300x208.png 300w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/kenya-1024x711.png 1024w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/kenya-768x533.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/kenya-1536x1067.png 1536w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/kenya-2048x1422.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4481723 elementor-widget elementor-widget-image\" data-id=\"4481723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1608\" height=\"1088\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/hooks.png\" class=\"attachment-full size-full wp-image-1935\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/hooks.png 1608w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/hooks-300x203.png 300w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/hooks-1024x693.png 1024w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/hooks-768x520.png 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2025\/05\/hooks-1536x1039.png 1536w\" sizes=\"(max-width: 1608px) 100vw, 1608px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ee47ba e-grid e-con-full e-con e-child\" data-id=\"8ee47ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91cbb25 elementor-widget elementor-widget-heading\" data-id=\"91cbb25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marcus Bj\u00e4rneroth - Erfaren  journalist och marknadsf\u00f6rare<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a441130 e-grid e-con-full e-con e-child\" data-id=\"a441130\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1cb939b e-grid e-con-full e-con e-child\" data-id=\"1cb939b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5dde07 elementor-widget elementor-widget-image\" data-id=\"a5dde07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/IMG_5703-1024x768.jpg\" class=\"attachment-large size-large wp-image-392\" alt=\"\" srcset=\"https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/IMG_5703-1024x768.jpg 1024w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/IMG_5703-300x225.jpg 300w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/IMG_5703-768x576.jpg 768w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/IMG_5703-1536x1152.jpg 1536w, https:\/\/bjarneroth.com\/fotovideo\/wp-content\/uploads\/2024\/05\/IMG_5703-2048x1536.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-638ceda elementor-widget elementor-widget-text-editor\" data-id=\"638ceda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Med \u00f6ver 30 \u00e5rs erfarenhet inom journalistik, reklamproduktion och marknadsf\u00f6ringsstrategi erbjuder Marcus Bj\u00e4rneroth en ovanligt kraftfull kombination av analytisk sk\u00e4rpa, kreativ f\u00f6rm\u00e5ga och kommersiell fingertoppsk\u00e4nsla. Genom att f\u00f6rena det journalistiska hantverkets krav p\u00e5 relevans, tydlighet och ber\u00e4ttargl\u00e4dje med den strategiska precision som pr\u00e4glar effektiv marknadsf\u00f6ring, skapar han content som verkligen g\u00f6r skillnad.<\/p><p>F\u00f6r reklamk\u00f6pare och marknadsavdelningar inneb\u00e4r det en partner som inte bara levererar snyggt formulerade texter, utan kommunikation som f\u00f6rflyttar m\u00e5lgruppen \u2013 fr\u00e5n okunnig till nyfiken, fr\u00e5n nyfiken till intresserad, och fr\u00e5n intresserad till \u00f6vertygad. Oavsett om uppdraget g\u00e4ller en lanseringskampanj, native advertising, thought leadership-artiklar, casefilmer eller inneh\u00e5ll f\u00f6r sociala medier, \u00e4r m\u00e5let alltid detsamma: att f\u00f6rvandla information till insikt, och insikt till handling.<\/p><p>Marcus Bj\u00e4rneroth har stor vana att snabbt s\u00e4tta sig in i komplexa \u00e4mnen och \u00f6vers\u00e4tta dem till l\u00e4ttillg\u00e4ngligt och m\u00e5lgruppsanpassat inneh\u00e5ll. Han f\u00f6rst\u00e5r vikten av att kommunicera p\u00e5 mottagarens villkor \u2013 att skapa material som k\u00e4nns relevant, engagerande och trov\u00e4rdigt, snarare \u00e4n p\u00e5tr\u00e4ngande eller s\u00e4ljigt. Denna f\u00f6rm\u00e5ga \u00e4r s\u00e4rskilt v\u00e4rdefull i en tid d\u00e4r uppm\u00e4rksamhet \u00e4r en bristvara och d\u00e4r varje sekund r\u00e4knas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cf16325 e-flex e-con-boxed e-con e-child\" data-id=\"2cf16325\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26872ff9 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"26872ff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-email\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tVill ni ha hj\u00e4lp med er annonsering? \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSkicka in dina id\u00e9er och beskriv dina tankar och behov s\u00e5 \u00e5terkommer jag snarast\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59c7df elementor-button-align-start elementor-mobile-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"b59c7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact Us - Lightlancer\" aria-label=\"Contact Us - Lightlancer\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1410\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"b59c7df\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-first_name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tF\u00f6rnamn\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Skriv ert f\u00f6rnamn h\u00e4r\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-last_email elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-last_email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEfternamn\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[last_email]\" id=\"form-field-last_email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Skriv ert efternamn h\u00e4r\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEr Email\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Skriv er Email h\u00e4r\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-subject elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-subject\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t\u00c4mne\/Rubrik\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[subject]\" id=\"form-field-subject\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Skriv er rubrik h\u00e4r\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMedelande\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-md\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Skriv ert medelande h\u00e4r\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SKICKA MEDELANDE<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-747f650e e-flex e-con-boxed e-con e-parent\" data-id=\"747f650e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>F\u00e5ngar \u00f6gonblick, ber\u00e4ttar din historia och skapar minnen och upplevelser Nativeannonsering som driver f\u00f6rtroende, engagemang \u2013 och aff\u00e4r Nativeannonsering som driver f\u00f6rtroende, engagemang \u2013 och aff\u00e4r Nativeannonsering kombinerar det b\u00e4sta av tv\u00e5 v\u00e4rldar \u2013 journalistikens trov\u00e4rdighet och marknadsf\u00f6ringens aff\u00e4rsdriv. Genom att skapa inneh\u00e5ll som speglar m\u00e5lgruppens intressen och behov, och samtidigt f\u00f6ljer ett redaktionellt format, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1410","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bjarneroth.com\/fotovideo\/wp-json\/wp\/v2\/pages\/1410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bjarneroth.com\/fotovideo\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bjarneroth.com\/fotovideo\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bjarneroth.com\/fotovideo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bjarneroth.com\/fotovideo\/wp-json\/wp\/v2\/comments?post=1410"}],"version-history":[{"count":217,"href":"https:\/\/bjarneroth.com\/fotovideo\/wp-json\/wp\/v2\/pages\/1410\/revisions"}],"predecessor-version":[{"id":2301,"href":"https:\/\/bjarneroth.com\/fotovideo\/wp-json\/wp\/v2\/pages\/1410\/revisions\/2301"}],"wp:attachment":[{"href":"https:\/\/bjarneroth.com\/fotovideo\/wp-json\/wp\/v2\/media?parent=1410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}